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dc.contributor.authorHo, V
dc.contributor.authorBerman, AH
dc.contributor.authorAndrade, J
dc.contributor.authorKavanagh, DJ
dc.contributor.authorBranche, SL
dc.contributor.authorMay, J
dc.contributor.authorPhilson, CS
dc.contributor.authorBlumstein, DT
dc.identifier.otherARTN 1344899

The Theory of Planned Behavior (TPB) is a highly influential and powerful behavior change model that offers promising guidance on promoting urgently needed, pro-environmental action. Recent pro-environmental research has successfully augmented TPB using anticipated emotions—the emotions an individual consciously predicts they will experience in relation to possible outcomes of their decision. However, immediate emotions—the emotions an individual actually experiences during decision-making—have received far less attention. Given that immediate emotions are relevant to pro-environmental decision-making and can address the theoretical and empirical limitations of TPB, we contend that pro-environmental studies should explicitly examine immediate emotions within the TPB framework. This article aims to stimulate rigorous research that enhances pro-environmental communication and policymaking by providing integrative insights into immediate emotions along with recommendations for evaluating immediate emotions in a pro-environmental TPB context.

dc.publisherFrontiers Media
dc.subjectbehavior change
dc.subjectimmediate emotions
dc.subjectpro-environmental action
dc.subjecttheory of planned behavior
dc.titleAssessing immediate emotions in the Theory of Planned Behavior can substantially contribute to increases in pro-environmental behavior
plymouth.publication-statusPublished online
plymouth.journalFrontiers in Climate
plymouth.organisational-group|Plymouth|Research Groups
plymouth.organisational-group|Plymouth|Research Groups|Centre for Brain, Cognition and Behaviour (CBCB)
plymouth.organisational-group|Plymouth|Research Groups|Centre for Brain, Cognition and Behaviour (CBCB)|Behaviour
plymouth.organisational-group|Plymouth|Faculty of Health
plymouth.organisational-group|Plymouth|Faculty of Health|School of Psychology
plymouth.organisational-group|Plymouth|Research Groups|Institute of Health and Community
plymouth.organisational-group|Plymouth|REF 2021 Researchers by UoA
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plymouth.organisational-group|Plymouth|Users by role|Academics
plymouth.organisational-group|Plymouth|REF 2021 Researchers by UoA|UoA04 Psychology, Psychiatry and Neuroscience
plymouth.organisational-group|Plymouth|REF 2021 Researchers by UoA|UoA04 Psychology, Psychiatry and Neuroscience|UoA04 REF peer reviewers
plymouth.organisational-group|Plymouth|REF 2029 Researchers by UoA
plymouth.organisational-group|Plymouth|REF 2029 Researchers by UoA|UoA04 Psychology, Psychiatry and Neuroscience

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