The effects of mental imagery on implementation intentions: specifically in regards to exercise goal achievement

Abstract

Past research shows that mental imagery can be used to enhance the effectiveness of implementation intentions. The present study aims to expand this, proposing that mental imagery can be used to enhance the effectiveness of implementation intentions specifically in regards to exercise. Results support the hypothesis that when mental imagery is used to enhance the effectiveness of implementation intentions, participants are more likely to meet their exercise goals. Furthermore based on past research it was hypothesized that participants in the implementation intention and mental imagery condition would experience stronger cravings towards exercise however no significant difference between the groups was found.